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E.l.f. Power Grip Primer Plus 4 Percent Niacinamide front view packaging

e.l.f.

E.l.f. Power Grip Primer Plus 4 Percent Niacinamide Gel Based And Hydrating Face Primer For Dewy Finish 0.811 Fluid Ounce

Size: 0.81 Fl Oz2 sizes

Why you'll like it

  • Extended Makeup Wear — The unique gel-based sticky formula acts as a magnet to lock your makeup in place for long-lasting results.
  • Brightened Complexion — Infused with 4 percent niacinamide to help smooth skin texture, brighten dullness, and promote an even skin tone.
  • Hydrating Dewy Finish — Provides essential moisture to the skin for a natural, glowing, and dewy finish without feeling heavy.
  • Universal Application — The clear formula dries down completely transparent, making it suitable for all skin tones and types.
  • Ethical Beauty — This vegan and cruelty-free product is crafted without harmful toxins, ensuring a gentle application for your face.

Product details

Unlock a radiant, long-lasting look with the E.l.f. Power Grip Primer Plus 4 Percent Niacinamide. This innovative, gel-based face primer is designed to transform your daily beauty routine by creating the perfect canvas for foundation and concealer. Formulated for all skin tones, the clear, sticky texture acts as a powerful magnet to grip your makeup in place, ensuring your look stays flawless from morning to night.

Beyond its gripping power, this primer serves as an effective skincare step. Infused with 4% niacinamide, it actively works to brighten dull areas and even out skin tone, promoting a healthier-looking complexion with every application. The hydrating formula provides a smooth, dewy finish that prevents cakey makeup and keeps your skin looking fresh and luminous. Whether you are aiming for a natural glow or a full-glam look, this primer seamlessly blends into the skin to provide a comfortable, non-greasy base. E.l.f. maintains a commitment to quality, ensuring this formula is both vegan and cruelty-free, making it a conscious choice for your beauty collection. Experience the perfect synergy of makeup performance and skin-loving nourishment.

Explore our full range of e.l.f. products — from moisturizers to cleansers, all directly sourced from the USA with authenticity guarantee. Shop more skin care at Dropy.

  1. Apply a thin, even layer of the primer to your clean face before makeup application using your fingertips to pat the product into the skin.
  2. The warmth of your fingers will help the formula melt into the skin for a smooth, even finish.
  3. Allow the primer to set for 30 seconds before applying foundation or other makeup products.

Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA.

As printed by the brand. Check the pack label if you have an allergy.

Brande.l.f.
CategoryFoundation Primers
Size / pack0.81 Fl Oz (Pack of 1)
UPC609332815179
Ships fromUSA (sourced directly), checked in Navi Mumbai
Sold byDropy.in

Ratings & reviews

From our customers

4.911 reviews
Used this product?Your review helps other shoppers choose.
Write a reviewE.l.f. Power Grip Primer Plus 4 Percent Niacinamide Gel Based And Hydrating Face Primer For Dewy Finish 0.811 Fluid Ounce
Filter reviews11 reviews

Top reviews first: highest rated, with photos first

  • Nirav S.
    5 ★

    Superb primer

    Works great as a primer. Makes skin a little tack which enhances the longevity of your makeup.

  • Tanya N.
    5 ★

    With trying. I was happy with the result!

    Hides pores well as long as you let it dry I have found it does not create issues if you use foundation or serums. Good product. Little small but has some skincare. That helps!

  • Siddharth P.
    5 ★

    It lasts

    I have probably tried 20 primers and this is the one I always come back to. Especially now in the summer where it's 100° where I live and the humidity is worse. It does a nice job. It's just a tad bit sticky so it holds my moisturizer it holds my sunscreen and then I go over it with a little powder and my makeup lasts a day,

  • Rohan M.
    5 ★

    Decent value primer that works well!

    I like this product - e.l.f. Power Grip Primer + 4% Niacinamide.The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth.First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines.This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits.Overall, I recommend this product!

E.l.f. Power Grip Primer Plus 4 Percent Niacinamide Gel Based And Hydrating Face Primer For Dewy Finish 0.811 Fluid Ounce11 customer reviews
4.9

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FAQs

Is this primer suitable for oily skin?

Yes, the gel-based formula is lightweight and oil-free, making it suitable for various skin types, including oily, dry, and combination skin, by providing hydration without adding excess grease.

Does the primer leave a white cast?

No, this primer applies completely clear and transparent, so it will not leave any white cast on the skin, making it ideal for all skin tones.

Can I use this primer without applying foundation?

Absolutely. You can wear this primer on its own to enjoy the brightening benefits of the 4 percent niacinamide and the healthy, dewy glow it provides for a natural, no-makeup look.

Are the products sold by Dropy India authentic?

Yes, all products available at Dropy India are 100% authentic. We source our inventory directly from the USA to ensure our customers receive genuine, high-quality imported beauty and personal care items.

What is the primary difference between this and the original Power Grip Primer?

While both versions provide the same signature sticky grip for long-lasting makeup, this version is specifically infused with 4 percent niacinamide to add skincare benefits, such as brightening and evening out skin tone.

How long will delivery take?

Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.

Is cash on delivery available?

Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.

Are your products genuine?

Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.

What if my order arrives damaged or wrong?

Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.

Is delivery free?

Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.