Editing By Design: The Classic Guide To Word-And-Picture Communication By Jan V. White And Alex W. White Paperback Edition
Why you'll like it
- Enhance Visual Storytelling — Learn how to marry content and form to create pages that effectively communicate your message to the audience.
- Master Publication Design — Gain professional techniques for handling typography hierarchy, complex grids, columns, and margins.
- Applicable for Modern Media — Updated principles ensure you can apply design truths to both traditional print publications and contemporary online media.
- Proven Design Framework — Benefit from the expertise of industry legends with guidance that has been a standard for designers, editors, and art directors since 1974.
Product details
Description
Editing by Design: The Classic Guide to Word-and-Picture Communication serves as an essential resource for art directors, editors, designers, and students aiming to master visual storytelling. Originally authored by industry expert Jan V. White and updated by professor of graphic design Alex W.
White, this classic text bridges the gap between editorial content and visual form. The book explores the core philosophy that design and text should work in tandem to reveal the heart of a message rather than serving as mere decoration. With the rise of digital media, this fourth edition has been thoroughly revised to remain relevant for modern publication design, offering timeless strategies that transcend technological changes.
Readers gain practical insights into complex design challenges, including the effective use of typography hierarchy, columns, grids, spacing, and color branding. Featuring three hundred illustrations, the guide provides professional techniques to ensure that story and design reinforce each other, helping creators build pages that are both compelling and irresistible. Whether you are working on print layouts or online editorial projects, this guide provides the foundational knowledge required to make your publications resonate with readers.
How to use
Read cover-to-cover for a comprehensive understanding of design theory or use as a reference guide to troubleshoot specific layout issues, typography choices, and grid structures for your current editorial projects.
Ingredients
Not applicable for this product category.
As printed by the brand. Check the pack label if you have an allergy.
Specifications
| Brand | Allworth |
|---|---|
| EAN | 9781621537601 |
| Ships from | USA (sourced directly), checked in Navi Mumbai |
| Sold by | Dropy.in |
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FAQs
What is the core philosophy of Editing by Design?
The book teaches that design should not be used as simple decoration. Instead, it argues that both words and images must work together to reveal the true core of a message as clearly and compellingly as possible.
Is this book suitable for digital media design?
Yes, this fourth edition is specifically updated to be applicable to both print and online publication design, making it highly relevant for modern media creators.
Who should read this book?
This guide is written for art directors, professional editors, graphic designers, and students who want to improve their ability to communicate through a blend of text and imagery.
Is this book an authentic imported copy from the USA?
Yes, all products sold on Dropy are 100% authentic and imported directly from the USA to ensure you receive genuine, high-quality resources.
Does the book contain examples?
Yes, the book is rich with visual content, featuring three hundred illustrations that demonstrate various design and editing matters in practice.
How long will delivery take?
Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.
Is cash on delivery available?
Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.
Are your products genuine?
Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.
What if my order arrives damaged or wrong?
Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.
Is delivery free?
Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.