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L'Oreal Paris Feria Permanent Hair Color B61 Downtown Brown box front view showing shade illustration

L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown Hi-Lift Cool Brown 1 Application Kit

Why you'll like it

  • High-Lift For Dark Hair — Specially engineered formula lifts dark bases up to three levels without requiring separate bleach
  • Anti-Brass Formulation — Cool ash undertones effectively neutralize unwanted orange and warm brassy reflection tones
  • Bond Repair Technology — Infused with a bonding care complex that reinforces weak structural hair bonds during application
  • Prismatic Shimmer Finish — Custom-blended multi-faceted color delivers three times the highlights for maximum dimension and luminosity
  • Long-Lasting Hydration — Power Shimmer Conditioner provides deep moisture weekly to keep colored hair smooth and strong

Product details

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown is specifically engineered to transform naturally dark hair into a cool, trendy ash brown shade without a separate bleaching step. This advanced hi-lift cool brown formula delivers up to three levels of lift, effectively neutralizing unwanted brassy or orange undertones while infusing the hair with brilliant, multi-tonal highlights.

Crafted by master colorists, Feria's prismatic color spectrum ensures bold, dimensional results that catch the light from every angle. Ideal for Indian hair textures looking for a visible color shift without dramatic damage, the kit includes a specialized bonding care complex that works to repair and reinforce weak hair bonds during the coloring process.

Complete with a signature Power Shimmer Conditioner, this permanent dye locks in moisture and deep conditioning week after week, leaving your hair smooth, healthy, and luminous instead of feeling dry or brittle.

Explore our full range of L'Oreal Paris products — from moisturizers to cleansers, all directly sourced from the USA with authenticity guarantee. Shop more skin care at Dropy. Read our best moisturizers for Indian skin.

  1. Always perform an allergy alert test 48 hours before coloring.
  2. Mix the shimmering conditioning permanent color gel with the developer creme according to the detailed instruction insert included inside the box.
  3. Apply the mixture evenly to dry, unwashed hair, starting at the roots and working through the lengths.
  4. Leave the color on for the recommended processing time specified in the insert.
  5. Rinse thoroughly with warm water until the water runs clear, then apply the Power Shimmer Conditioner.
  6. Leave the conditioner on for two to three minutes before rinsing, and save the remaining conditioner for weekly use.

Aqua/Water/Eau, PEG-4 Rapeseedamide, Alcohol Denat., Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Polyquaternium-6, Oleyl Alcohol, Parfum/Fragrance, Ammonium Thiolactate, EDTA, Polyquaternium-24, p-Phenylenediamine, Resorcinol

As printed by the brand. Check the pack label if you have an allergy.

BrandL'Oreal Paris
CategoryHair Color
UPC071249218631
Ships fromUSA (sourced directly), checked in Navi Mumbai
Sold byDropy.in

Ratings & reviews

From our customers

4.65 reviews
Used this product?Your review helps other shoppers choose.
Write a reviewL'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown Hi-Lift Cool Brown 1 Application Kit
Filter reviews5 reviews

Top reviews first: highest rated, with photos first

  • Dropy C.
    5 ★

    Hair Color Magic in a Box

    What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!

  • Sandra M.
    5 ★

    I am very happy

    Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

  • Felix
    5 ★

    R48 Red Velvet (Intense Deep Auburn) on medium-brown hair

    I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting.I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that!Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.

  • Sam Y.
    4 ★

    Very blue

    The product is great overall, but the color was a lot more blue than expected. (I used this on bleached hair)

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown Hi-Lift Cool Brown 1 Application Kit5 customer reviews
4.6

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FAQs

Is L'Oréal Feria good for dark hair?

Yes, the B61 Downtown Brown shade is a hi-lift formula specifically engineered to lift and color naturally dark hair bases up to three levels without separate bleaching.

What color is Feria B61?

Feria B61 is Downtown Brown, which is a hi-lift cool brown shade designed to provide multi-faceted shimmering ash brown tones while neutralizing brassiness.

Is L'Oréal Paris Feria hair dye permanent?

Yes, this is a permanent hair color kit that delivers long-lasting color and multi-tonal highlights that will not wash out with regular shampooing.

Is this product imported authentically to India?

Yes, Dropy India sources this product directly from authorized suppliers in the USA, ensuring that Indian consumers receive 100% authentic international stock.

Does the kit include a conditioner?

Yes, the kit includes the signature Power Shimmer Conditioner which helps hydrate, soften, and maintain the luminosity of your hair week after week.

How long will delivery take?

Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.

Is cash on delivery available?

Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.

Are your products genuine?

Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.

What if my order arrives damaged or wrong?

Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.

Is delivery free?

Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.