Now Foods Ultra Omega 3 Fish Oil High Potency Dietary Supplement With 500 EPA And 250 DHA Molecularly Distilled 180 Softgels

Product was exactly what I had expected and I find it is working

Product was exactly what I had expected and I find it is working

Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.When ordering my Omega 3 supplements from Dropy this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Dropy in late June 2011. What I found out was surprising.Cost per gram of EPA + DHA:Nordic Naturals Omega-3 Formula, 180-Count: $0.39Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.

Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.When ordering my Omega 3 supplements from Dropy this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Dropy in late June 2011. What I found out was surprising.Cost per gram of EPA + DHA:Nordic Naturals Omega-3 Formula, 180-Count: $0.39Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.

I've been taking this NOW Foods Omega-3 supplement for close to four years, and it's been a consistent part of my routine. The EPA and DHA levels are higher than many standard fish oil options, which is one of the reasons I originally chose it.The capsules are on the larger side, but since it's just one per day, I don't find it inconvenient. More importantly, I haven't experienced any fishy aftertaste, which has been an issue for me with other brands in the past.What keeps me coming back is the overall reliability-quality has stayed consistent over time, and it does what I expect without any fuss. If you're looking for a straightforward omega-3 supplement with solid potency and no lingering taste, this has been a dependable choice for me.