O'Reilly Designing For Behavior Change Applying Psychology And Behavioral Economics Second Edition By Stephen Wendel Paperback Book
Why you'll like it
- Practical Behavioral Framework — Learn the core strategies to design products that help users easily take action and build positive daily routines.
- Step By Step Guidance — Master how to identify target audiences, extract user stories, and outline the decision-making process of your customers.
- Ethical Design Strategies — Understand how to ethically integrate behavioral economics and psychology into your product development lifecycle.
- Authentic Imported Edition — Get the original USA paperback edition featuring clear illustrations and updated second edition insights.
Product details
Description
Designing for Behavior Change: Applying Psychology and Behavioral Economics (Second Edition) by Stephen Wendel is an essential guide for product designers, product managers, and marketers looking to build impactful digital products. This paperback edition, imported directly from the USA, provides a practical, step-by-step framework to help your users achieve their behavioral goals.
By blending behavioral science, psychology, and economics, this book teaches you how to map out user decisions, identify target behaviors, and create features that naturally integrate into daily habits. Whether you are developing a new mobile app, refining an online service, or looking to improve customer engagement, this book offers actionable strategies to ethically influence user behavior.
This authentic USA-sourced edition, brought to India by Dropy, is a must-have resource for Indian tech professionals and entrepreneurs aiming to align modern product design with the principles of human psychology and habit formation.
How to use
Read sequentially to understand the behavioral science framework, or use specific chapters as a reference guide during your product development and user mapping phases.
Ingredients
Paperback book printed on high-quality paper with standard ink.
As printed by the brand. Check the pack label if you have an allergy.
Specifications
| Brand | O'Reilly |
|---|---|
| EAN | 9781492056034 |
| Ships from | USA (sourced directly), checked in Navi Mumbai |
| Sold by | Dropy.in |
Ratings & reviews
From our customers
FAQs
What is the focus of Designing for Behavior Change?
The book focuses on applying behavioral science, psychology, and economics to product design. It helps designers and managers build products that ethically guide users to achieve their specific behavioral goals.
Is this the updated version of Stephen Wendel's book?
Yes, this is the comprehensive second edition of the book, featuring updated frameworks, modern product examples, and deeper insights into behavioral technology.
Who is this behavioral economics book written for?
It is written for product managers, UX designers, marketers, and software developers who want to understand how the human mind decides what action to take next.
Is this book an authentic import available in India?
Yes, this is a fully authentic USA import. Dropy India sources this book directly from trusted USA distributors to ensure you receive the genuine paperback edition.
Does this book include practical frameworks?
Yes, it includes practical workbooks, actionable strategies, and step-by-step guides to translate complex behavioral psychology into concrete product features.
How long will delivery take?
Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.
Is cash on delivery available?
Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.
Are your products genuine?
Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.
What if my order arrives damaged or wrong?
Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.
Is delivery free?
Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.