Penguin Books Ltd Hooked How To Build Habit Forming Products Hardcover Updated Edition By Nir Eyal
Why you'll like it
- Master the Hook Model — Learn the critical four-step framework of Trigger, Action, Variable Reward, and Investment to design engaging customer experiences
- Boost Customer Engagement — Discover practical strategies to build habit-forming products that naturally drive repeat usage and brand loyalty
- Understand User Psychology — Gain actionable insights into how successful global technologies subtly influence daily human behavior
- Actionable Case Studies — Explore real-world examples and updated business analyses that simplify complex product development theories
Product details
Description
Hooked: How to Build Habit-Forming Products by Nir Eyal is the definitive guide to understanding customer behavior and driving user engagement. Published by Penguin Books Ltd, this hardcover edition outlines the revolutionary Hook Model—a four-step process consisting of Trigger, Action, Variable Reward, and Investment.
Perfect for product managers, start-up founders, designers, and marketers in India, this book explains how successful tech giants subtly influence user habits without relying on aggressive marketing. This updated edition features actionable case studies and practical insights, making it a must-have playbook for anyone looking to build products that people cannot put down.
Gain a deep, research-backed understanding of user psychology to scale your business and create lasting customer loyalty.
How to use
- Read sequentially from Chapter 1 to understand the progression of the Hook Model.
- Apply the practical 'Hooked Workbook' exercises at the end of each chapter to your own product, app, or business service to analyze and improve customer engagement pathways.
Ingredients
High-quality print paper, durable hardcover binding materials, protective dust jacket, and premium ink.
As printed by the brand. Check the pack label if you have an allergy.
Specifications
| Brand | Portfolio |
|---|---|
| EAN | 9781591847786 |
| Ships from | USA (sourced directly), checked in Navi Mumbai |
| Sold by | Dropy.in |
Ratings & reviews
From our customers
FAQs
What is Nir Eyal's hook model?
Nir Eyal's Hook Model is a four-step framework designed to build habit-forming products. It consists of a Trigger that prompts action, an Action taken in anticipation of a reward, a Variable Reward that satisfies yet leaves the user wanting more, and an Investment that increases the likelihood of the user returning.
How many pages is Hooked: How to Build Habit-Forming Products?
The standard hardcover edition of Hooked: How to Build Habit-Forming Products contains approximately 256 pages, filled with comprehensive research, frameworks, and case studies.
Is Hooked worth reading?
Yes, Hooked is highly recommended for entrepreneurs, product managers, designers, and marketers. It provides clear, actionable psychology-based frameworks to help businesses understand user habits and design products that keep customers coming back.
Is this copy of Hooked in India authentic and imported?
Yes, this is an authentic USA-imported hardcover edition of Hooked by Nir Eyal. At Dropy India, we source our books and products directly from authorized distributors in the USA to ensure you receive 100% genuine copies.
What are the Hooked model's steps?
The four consecutive steps of the Hooked model are Trigger, Action, Variable Reward, and Investment. Moving users through these steps repeatedly helps form automatic user habits.
How long will delivery take?
Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.
Is cash on delivery available?
Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.
Are your products genuine?
Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.
What if my order arrives damaged or wrong?
Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.
Is delivery free?
Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.