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Pureology Style And Protect Mess It Up Texture Paste jar front view

Pureology

Pureology Style And Protect Mess It Up Texture Paste For Color Treated Hair, Medium Hold And Shine, Sulfate Free And Vegan, 3.4 Fluid Ounces

Why you'll like it

  • Color Integrity — Infused with a patented AntiFade Complex and UV filters to prevent environmental color fading in treated hair.
  • Flexible Control — Provides a medium, reworkable hold that adds texture and shine without leaving hair stiff, crunchy, or greasy.
  • Sulfate-Free Formula — Completely vegan and formulated without sulfates, parabens, or mineral oils to ensure gentle care for your hair.
  • Enhanced Texture — Contains shea butter and vegetable protein to add depth, separation, and frizz-fighting benefits for a polished, tousled finish.

Product details

Achieve effortless, tousled styles while maintaining the vibrancy of your hair color with Pureology Style And Protect Mess It Up Texture Paste. Specifically formulated for those with color-treated hair, this professional-grade styling paste delivers a flexible, medium hold that allows for reworkable control throughout the day. Whether you are aiming for a messy, piecey look or defined texture with added shine, this paste provides the versatility needed for various styling techniques.

At the heart of its formula is the brand’s exclusive AntiFade Complex, which works alongside UV filters, Vitamin E, and sunflower seed extract to shield hair from environmental stressors that cause premature color fading. The sulfate-free and 100% vegan composition ensures that your hair remains healthy, soft, and free from the stiffness or residue often associated with traditional styling products. Infused with rich ingredients like shea butter and vegetable protein, it helps fight frizz while providing depth and separation. You will enjoy a sophisticated aromatherapy fragrance profile featuring notes of tuberose, almond milk, and cedarwood. Ideal for both men and women, this texture paste is the perfect solution for creating movement and definition without compromising the integrity of your color.

  1. Emulsify a dime-sized amount of the paste between your palms until it becomes smooth.
  2. Work the product through dry or damp hair, focusing on the mid-lengths and ends to achieve your desired tousled, messy, or textured style.
  3. You can easily reshape your hair throughout the day or use it while blow-drying for added control.

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE

As printed by the brand. Check the pack label if you have an allergy.

BrandPureology
CategoryPutties
UPC884486437655
Ships fromUSA (sourced directly), checked in Navi Mumbai
Sold byDropy.in

Ratings & reviews

From our customers

4.97 reviews
Used this product?Your review helps other shoppers choose.
Write a reviewPureology Style And Protect Mess It Up Texture Paste For Color Treated Hair, Medium Hold And Shine, Sulfate Free And Vegan, 3.4 Fluid Ounces
Filter reviews7 reviews

Top reviews first: highest rated, with photos first

  • Tracy S.
    5 ★

    I use it every day

    I like it. It doesn't feel to stiff or sticky. It won't do hard work, but for an all day, light hold on my short, thick hair, it works.

  • NS94158
    5 ★

    High quality hair paste.

    Excellent quality hair pomade. Smells nice and gives a soft hold. I use a bit of hairspray after. This brand really delivers on quality.

  • Paula
    5 ★

    Great Product

    I have been using this product for a couple of years. Typically purchase from the salon I get service from. However, I was pleased to see I could purchase from Dropy, because it is such a popular product in the salon that it is always sold out. This is a product you use by itself--no hairspray anymore. I love it. It lives up to his title, "Mess it Up Hair Texture" to give you a more natural look that you can create whatever style you want after a good hair cut! I have short hair, so it is the perfect product for me. Also, it does not get sticky if your hair gets wet like hairspray! I highly recommend.

  • Karen S.
    5 ★

    works great

    I don't use it daily, but when my hair just won't cooperate put a little on my fingers, warm it up and distribute it where I need it- works every time

Pureology Style And Protect Mess It Up Texture Paste For Color Treated Hair, Medium Hold And Shine, Sulfate Free And Vegan, 3.4 Fluid Ounces7 customer reviews
4.9

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FAQs

How do you use Pureology Mess It Up Texture Paste?

Emulsify a small, dime-sized amount of the paste between your palms. Apply it evenly through either damp or dry hair, working it in to create your desired tousled, textured style.

Is Pureology Mess It Up Texture Paste good for color-treated hair?

Yes, it is specifically designed for color-treated hair. It features an exclusive AntiFade Complex and UV filters to protect color integrity while providing style and hold.

Does this texture paste leave hair feeling crunchy or stiff?

No, it is formulated to provide a flexible, reworkable hold that leaves hair feeling soft and shiny rather than stiff, crunchy, or greasy.

Are the products sold on Dropy authentic and imported from the USA?

Yes, all beauty and personal care products available at Dropy are 100% authentic and sourced directly from the USA to ensure the highest quality for our Indian customers.

Is this styling product vegan and sulfate-free?

Yes, the formula is 100% vegan, sulfate-free, and contains no parabens or mineral oils, making it a safe choice for maintaining healthy, vibrant hair.

How long will delivery take?

Most orders arrive in 15–20 days: we source each product directly from the USA, check it at our Navi Mumbai warehouse and pack it on video. Items marked Dropy Express ship from our India warehouse and arrive in 3–5 days.

Is cash on delivery available?

Full cash on delivery is available all over India on Dropy Express items. For other orders from ₹2,499 to ₹15,000 you can use Partial COD: pay 25% online now and the rest in cash on delivery.

Are your products genuine?

Yes. Every product is 100% authentic, sourced directly from the USA, quality-checked and packed on video at our Navi Mumbai warehouse.

What if my order arrives damaged or wrong?

Write to us at [email protected] as soon as it arrives. Damaged, wrong or not as described, our Buyer Protection gives you a full refund. The details are in our Return, Refund & Cancellation Policy.

Is delivery free?

Delivery is free on orders from ₹1,499. Below that a ₹79 delivery fee applies.